In response to the Hon’ble Prime Minister Narendra Modi’s name for participation from civil society, IIFA has launched the Be Water+ve initiative in partnership with AquaKraft Basis. IIFA will provoke an aggressive advocacy marketing campaign to coach civil society about water conservation and on the identical time work in the direction of on-ground interventions throughout the most-disadvantaged villages to make them Water+ve. Supporting the Be Water+ve initiative, have been actors Rajkummar Rao and Rakul Preet Singh who signed the Be Water +ve pledge. 

Rajkummar Rao and Rakul Preet Singh be part of IIFA’s Be Water+ve marketing campaign for water conservation

Launching Be Water+ve, the press convention was addressed by the Hon’ble Union Minister of Jal Shakti – Shri Gajendra Singh Shekhawat by way of a reside convention hyperlink. The Minister mentioned, “Trying forward the necessity for water is rising manifold. Whereas the Jal Shakti Ministry has been doing in depth work that’s being acknowledged as an inspiring effort the world over, it may well solely succeed when folks be part of arms with authorities efforts. As our Prime Minister Shri Narendra Modiji has mentioned, Jal Jan Abhiyaan and Jan Bhagidaari are wanted concurrently to attain India’s Water Imaginative and prescient 2047 thereby making certain longevity and everlasting options.”

Rajkummar Rao shared his happiness about his debut on the IIFA stage, whereby for the primary time he could be internet hosting the IIFA Rocks within the firm of Farah Khan. Rajkummar Rao mentioned, “The UN Sustainable Improvement Objectives are the topic of a improbable initiative to lift consciousness and spur motion. Being the worldwide competition of Indian cinema, IIFA has at all times been delicate to such delicate points trying in the direction of the first goals of ecology, sustainability, and water conservation. I’m comfortable to be part of such an enormous initiative together with this I’m very excited to be making my debut on the IIFA Rocks and IIFA Awards in Yas Island Abu Dhabi.”.

Rakulpreet Singh could be performing for the primary time on the IIFA Awards and spoke about her efficiency and shared her dance strikes on the press convention. Rakul Preet Singh mentioned, “Remodeling our relationship with nature is the important thing to reversing the triple planetary disaster of local weather change, nature and biodiversity loss, and air pollution and waste and I’m glad to offer my small contribution in the direction of it. I’m very excited to be performing for the primary time on the IIFA Awards.”

“Working collectively, IIFA and AquaKraft will create an informative and thrilling marketing campaign that will enlist assist from civil society, company India and international corporates, whereas on the identical time making certain that the applied sciences deployed are world-class, sustainable and straightforward to implement over lengthy intervals accommodating climatic adjustments consistent with the imaginative and prescient of Water SECURITY 2047”, mentioned Dr Subramanya Kusnur talking on behalf of the Be Water +ve initiative.

“NEXA and IIFA have been companions for 7 steady years and thru this partnership, we have now at all times strived to create impeccable experiences that not solely impress however encourage. Each organizations have been taking aware efforts for environmental and group well-being at massive. Sustainability is a robust pivot for premium clients immediately and NEXA is dedicated to introducing progressive applied sciences like hybrid, CNG, and electrical autos which cut back greenhouse fuel emissions. We at Maruti Suzuki have additionally taken up sustainable options throughout our price chain from the product design stage to our processes making certain zero use of groundwater, and water conservation in plant operations and repair workshops, along with benefitting 25 villages in our endeavour to offer secure and hygienic ingesting water by way of our Water ATMs”, asserted Shashank Srivastava, Senior Government Officer, Advertising and marketing and Gross sales, Maruti Suzuki India Restricted

Ravi Menon, Co-chairman of Sobha Realty, mentioned, “We’re delighted to be the title sponsors of the twenty third version of IIFA Weekend. The occasion will witness the presence of the who’s who of the Indian movie trade with the glitz and glamour that makes Indian cinema broadly fashionable. With a wealthy tradition of performing arts in our nation itself, we’re honoured to acknowledge and have fun the long-standing attract of Indian cinema and its excellent contributors. Indian movies are watched the world over, and we’re happy to welcome the quite a few actors, artists, and skills of our nation, additional bringing Indian cinema to a worldwide viewers. IIFA Awards acknowledges the very best high quality and creative expressions within the Indian movie sector, identical to we at Sobha Realty acknowledge the worth of high quality, artwork, and design in our work.”

The Nexa IIFA awards and Sobha IIFA weekend might be returning to Yas Island in Abu Dhabi on Could twenty sixth and twenty seventh, 2023 for its twenty third version. IIFA is the world’s greatest celebration of Indian cinema and media occasion that’s all set to deliver collectively the perfect in music and leisure beneath one roof.

Becoming a member of arms with the United Nations in India on Sustainability Marking the start of one other chapter within the IIFA journey, the United Nations in India joined arms with the Worldwide Indian Movie Academy to create the first-of-its-kind initiative comprising advocacy, schooling and on-ground motion on the Sustainable Improvement Objectives, with a deal with sustainability. Via this engagement, IIFA proposes to make use of its platforms and the voices of celebrities and actors to lift consciousness about problems with sustainability and local weather motion in our day by day lives. With the information and assist of the United Nations in India, IIFA goals to encourage sustainable dwelling, setting and water positivity in India and key areas the world over.

Addressing the media, Shombi Sharp, United Nations Resident Coordinator in India mentioned, “The UN in India and IIFA are united within the pressing have to harness the super energy of tradition and creativity for local weather motion. The triple planetary disaster of local weather change, air pollution and biodiversity loss is already having a devastating impression on essentially the most weak, particularly ladies and kids. However there are easy actions we are able to all absorb our day by day lives proper now to start out constructing a greater future. With its unparalleled attain, India’s movie trade and IIFA may help amplify the decision for sustainable dwelling. The UN in India joins arms with IIFA this 12 months to broadcast this message and to mobilize audiences the world over to save lots of our solely house, collectively for folks and planet.”

The initiative attracts from Prime Minister Modi’s LiFE (Life-style for Atmosphere) marketing campaign and can advocate for residents to take motion for conserving the earth’s assets and combating local weather change. A number of well-known members of the movie and music communities, lots of whom function UN Ambassadors, Champions, and Advocates, will spotlight the challenges and the collective and particular person motion to attain the Sustainable Improvement Objectives.

IIFA has previously championed advocacy and motion for setting and sustainability, ladies empowerment, and women’ schooling, with celebrities and actors advocating for these causes. 

In 2007, IIFA changed its conventional star-studded crimson carpet, with an earth-friendly inexperienced carpet to show the highlight on Planet Earth and environmental degradation. In 2008, famend actor Amitabh Bachchan and the late Dr RK Pachauri, then chairperson of the Intergovernmental Panel on Local weather Change, planted a tree on the United Nations regional workplace in Bangkok to represent the approaching collectively of IIFA and the UN Atmosphere Programme. 

Dia Mirza, Goodwill Ambassador, United Nations Atmosphere Programme and United Nations Secretary-Common’s SDG Advocate mentioned, “You will need to remind ourselves that ideas of refuse and cut back precede reuse, recycle and restore. Yearly, the world produces greater than 400 million tonnes of plastics, inflicting untold injury to the setting and societies. India’s response is proactive and multipronged. However all of those measures could be incomplete if ‘we’ – the residents, don’t undertake a extra environmentally aware life-style.” 

Additionally Learn: IIFA and AquaKraft announce Be Water+ve program for Earth Day for water safety in India’s villages


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